Insights & Updates
Welcome To Our Blog
Practical guides to go-to-market analytics: finding the companies behind your traffic, spotting the signals worth acting on, and acting on them, plus product news as it ships.
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Fri Nov 06 2026
Product News: Company Identification, Enrichment, and GTM Signals
Resolve the company behind anonymous visits, enrich companies and people automatically, and get a signal when a target account visits, views a high-intent page, returns, or spikes in usage.
Thu Nov 05 2026
Activation Metrics That Predict SaaS Retention
A strategic framework for defining activation per persona, measuring time-to-value as a leading indicator, and building the feedback loops that tell you which users will retain, days before cohort data can.
Wed Nov 04 2026
Product News: Identity Resolution, Conflict Review, and the Identify API
Leapio now joins anonymous and signed-in activity into one person across devices, with a per-project identity setting, a review queue for conflicting matches, and an identify() call in the SDKs and API.
Tue Nov 03 2026
Product Analytics Playbook for SaaS
A strategic framework for picking your north-star metric, diagnosing activation gaps, and building the review cadence that turns product data into growth decisions.
Mon Nov 02 2026
Introducing Leapio
Leapio is go-to-market analytics that drive revenue and action, not just insights, with identity resolution, company enrichment, GTM signals, an Actions engine with agents, an assistant connection, and a privacy engine built for compliance rather than around it.