Product News: Company Identification, Enrichment, and GTM Signals
Resolve the company behind anonymous visits, enrich companies and people automatically, and get a signal when a target account visits, views a high-intent page, returns, or spikes in usage.
Published: Fri Nov 06 2026
Leapio can now tell you which company a visit came from, fill in what kind of company it is, and record a signal when an account you care about does something worth acting on.
Company Identification
Leapio resolves the company behind an anonymous visit from the network the visit came from, with no extra script, pixel, or cookie. Resolved visits appear in Analytics → Companies and feed Signals.
Before an anonymous visit is resolved, Leapio checks the visitor's consent. A visitor with explicit analytics consent, recorded by your consent banner, the API, or a stored choice, is resolved wherever they are. Without explicit consent, a region policy decides by the visitor's location. The default resolves visitors in the United States only; contact us to change it for your organization. Visits from home internet providers and from hosting or VPN networks aren't resolved, because those networks don't belong to a company.
Automatic Enrichment
Once a company is known, Leapio can fill in its industry, size, and location. When a person identifies with a work email, it can add their professional traits. Both lookups use waterfall enrichment: they check several data sources in order and keep the first match.
Under Actions → Enrichment, Auto-Enrich Companies enriches a company when its domain first appears, and Auto-Enrich People enriches a person when they first identify with an email. Both are off by default. To enrich only the accounts you're working, use the Enrich button on a company's page in Analytics → Companies.
A company or person enriched in the last 30 days isn't looked up again. What you do with an enriched record afterward, such as notifying on it or exporting it, follows the consent on file for that person.
Notifications on New Identifications
Notify on New Identifications, on the same page, sends a message the first time a company or person is identified in a project, to Slack, Discord, email, Telegram, or a webhook. For a roll-up instead, add the Enrichment Digest action from the Actions catalog.
Signals on Target Accounts
Add the accounts you care about as Target Accounts under Actions → Profiles. Leapio then records a signal when one of them:
- visits your site (Target Account Visited)
- views a pricing, demo, or docs page (High-Intent Page Visit)
- comes back within a week of a previous visit (Return Visit)
- is well above its own recent activity level (Usage Spike)
New ICP-Fit Company fires once for any newly enriched company that matches your ICP, whether or not it is a target account. Signals appear under Actions → Signals, with at most one signal per account per day.
For a written summary, add the GTM Digest action from the Actions catalog. On its schedule, it summarizes the period's signals for each target account with a suggested next step.
Get Started
Company identification, enrichment, and signals are available now. Turn on auto-enrichment under Actions → Enrichment, add Target Accounts under Actions → Profiles, and watch Actions → Signals. See Visitor Identification, Enrichment, and Signals and Target Accounts.